RELATION SHAPE

The architect convention of the Israeli Design Forum

The Israeli Design Forum

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Aims and strategy

This is the third year in a row Unicas is chosen to produce and create content for the Israeli Design Forum (Tambour, Klil and Caesarstone). This forum convenes once a year to introduce innovations, collections and new materials. Over 900 of the leading architects and designers from all over the country attended this inspiration filled day, just as in previous years. We erected an innovative display at the center of the room, just like in previous years. The display integrated the materials of the hosting companies as well as their trends and state of the art colors.
ניהול קייראטייבי אוניקס

החלק שלנו בחוויה

Consulting// Design// Production

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Design

We felt that the appropriate design style has to do with relationships such as in compositions of geometric shapes. We came up with the headline: RELATION SHAPE to demonstrate the relationship among the architects, the designers and the customers. Different elements like table centers, made up of the companies’ materials, elegantly accentuated the message of the convention

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Solution

This year we chose to deal with relationships as a design factor that impacts the work processes of craftsmen. The graphic language and the display dealt with the gentle relationship that exists among materials, shapes, colors and weights and balances them up, just like in real life.
Unicas Architects Conference (110)
Tomer Foltyn 2018_12_19 Unicas Architects Conference 257
Custome: The Israeli Design Forum: Tambour, Klil and Caesarstone Liora Schire// photograph: Tomer Foltyn
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