NERPRESSO VERTUO

A launching event at the heart of Tel Aviv

Nespresso Israel

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Aims and strategy

2019 brought good news to coffee enthusiasts with the arrival of the new system: Nespresso Vertuo. We were asked to produce a glitzy launching event as part of the extensive media The event was held simultaneously with a sales promotion activity in which ten thousand people took part.
Dozens of media persons, chefs, influencers, culinary advisors and PR persons were the guests in that event and they could enjoy coffee recipes in one of the hottest locations on Dizengof street in Tel Aviv, close to Vertuo Café.

brand experience

החלק שלנו בחוויה

Consulting// Design// Production

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Design

The innovative graphic language of Nespresso Vertuo dictated the design style and so for one special night we filled a typical Tel Aviv bar with warm, glowing lights and set up a cool and different seating area utilizing the innovative capsules.
What we also did is display the dessert series “cupcaronim” alongside printed brands that reminded everyone to tag 😊

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Solution

With fruitful collaboration we managed to turn the Tzina pub into an integral VIP area with a popup café that we set up adjacent to it. The guests enjoyed chic, coffee, alcohol and superb dessert.

Nespresso-Vertuo-open-(9)
גלית גוטמן

design: Tzlil Amram // photograph: Tomer Foltyn

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