Have you ever wondered how and why the colors of the year are chosen? What stories lie behind the color palettes?
Nova Paint Club deals with trends, colors and stories that lie behind these processes. This interesting group of individuals from around the world gets together every year to have brainstorming sessions in which they analyze phenomena that are connected to the environment, health, education, sociology and economics. All these turn into insights about the trends in the world of paint in a three day workshop. Just like that!
This year we sought to renew an unusual get together. We started the workshop with a tour with all the team members that ended in a food-design workshop with the Spanish team “Random Happiness” that are part of a Spanish design collective that deals with combining art and culture as a tool for experiential marketing. The guests acquired creative research tools through the field of culinary that led to the searching after and refining of 2020’s colorful trends.